End to End Commercial Strategy for Major Australian Retail
What We Do
Head Office Buyer Representation & Account Management
Gaining national traction requires perfect timing and flawless execution. We handle the entire retail commercial lifecycle to position your brand as an indispensable category asset
- Structured alignment with national head office category review cycles.
- Professional buyer presentations tailored to specific retailer priorities.
- Full commercial management, including trading terms, margin structures, and ranging compliance.
- Ongoing in person buyer meetings and collaborative account maintenance.
Shopper Insights & Sell-Through Strategy
A successful launch means nothing if your product does not move off the shelf. We utilize advanced research methodologies to decode why shoppers choose your brand and how to accelerate conversion.
- Qualitative and quantitative retail shopper research, including behavioral analysis and retail audits.
- In store experience optimization, covering product layout, merchandising, and the shopper journey.
- Custom trade marketing playbooks built entirely from real shopper insights to maximize velocity.
- Continuous performance and sell through tracking to defend your retail space during reviews.
Market Entry Advisory & Partner Network
Entering the Australian market demands robust local infrastructure and absolute compliance. While we focus entirely on your sales and strategic growth, we help connect you with the right local providers to fulfill your logistical obligations.
- Comprehensive market entry consulting and localized commercial strategy.
- Direct introductions to verified, premier third party logistics (3PL) warehouse partners across Australia.
- Strategic guidance on retail display, compliance, and regulatory standards required by local chains.
Brands must fully secure and fund their own independent 3PL warehouse operations to facilitate direct fulfillment to retailers.
Representing you
Maintaining strong established relationships with pharmacy, retail and wholesale banner groups, serving as your brand representative. This proven approach enables you to benefit from the expertise of our team and supporting you through leveraging our connections and relationships.
This allows you to focus efforts on manufacturing and running your business efficiently while we amplify your brands’ visibility and set up the opportunity for your product/s to be considered by the right people in the right retail, pharmacy and wholesale distribution channels.
Strategic marketing
In house, we prepare your brand prior to launch and presenting to buyers. This includes the development of a range of sales documents, including brand presentations, order forms and fact sheets.
PHRB may introduce additional products for national distribution within your product portfolio.
Throughout the process, we will guide you every step of the way, including but not limited to meeting marketing requirements, updating product design, and reviewing pricing against competitors.