The Strategic Link Between Your Brand and Australian Retail Success.

Over 15 years of deep retail relationships combined with world class shopper insights to help boutique brands grow sustainably.

Powerhouse Retail Distribution (PHRD) operates entirely as a specialised commercial management and sales partner for brands. We do not provide warehousing, fulfillment, or traditional wholesale distribution services.

We focus 100% of our expertise on commercial strategy, national category reviews, and high level retail buyer relationships. To partner with us, all domestic and international brands must maintain their own independent 3PL warehouse and logistics setup within Australia to manage and ship inventory directly.

The Only Complete Sell-In and Sell-Through Partnership.

Getting your products onto retail shelves is only half the battle. Staying there requires understanding what drives actual shopper purchases. Through our exclusive partnership with The Shopper Collective, we close the loop between securing retail space and driving high store velocity. PHRD brings unmatched commercial buyer relationships, while TSC provides top tier shopper behavior insights and research. Together, we ensure your brand gets ranged, performs, and expands.

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Meet the Expert Behind Your Growth

Helen Sykes

FOUNDER, OWNER & DIRECTOR

With a career spanning from the age of 16 in the pharmacy realm, Helen Sykes ascended the ranks into management and eventually transitioned into brand management for various renowned global brands.

Today, Ms. Sykes is widely revered in the industry, hailed for her strategic prowess in brand building and boasting an extensive network for both retail and pharmacy.

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