When Susie Parry, our Founder, forgot her razor one holiday,
she improvised by holding a spare cartridge along her
finger and discovered how much easier it was to shave like
this. With a background in Occupational Therapy, she could
immediately see the ergonomic advantages of shaving with
the blade parallel to her fingers.
Why have we been using an upside-down face shaver for
body shaving since the early 1900s, when it was aggressively
marketed to women?
It’s time for a reset!
Working with her nephew Ben Sterrett an Industrial Designer,
they set about to design, patent and manufacture the
world’s first body shaver- the Reset Razor.
Our sustainable functional design and innovation hasn’t
stopped there, our rinse free Roll on Shave Gel soon followed.