Created by an aunt-and-nephew duo, the Reset Razor idea came about by accident. After forgetting to pack her razor on holiday, our founder Susie only had a spare cartridge to shave with. Holding the cartridge between her index and middle finger, she found that she had greater control with less discomfort than regular shaving.

With a background in Occupational Therapy, she could immediately see the ergonomic advantages of shaving with the blade parallel to her fingers. She just needed a way to bring the idea to life.

With her nephew Ben studying Industrial Design, they began working on a rough concept for this new type of shaver. What started out as a few weeks of experimenting became hundreds of prototypes, countless meetings